Marketing

Marketing Your Home

When you list with us, your home will be disseminated to the top real estate apps and websites: Realtor.com, Redfin, Zillow Etc. In addition to these online placements, we promote your home the following ways:

900+ websites listing your home

01

MLS Syndication

Your home will go into the Multiple Listing Service (MLS) so any agent with any company may schedule a viewing to show your home.

Listing syndicated to over 900 websites including:

ZILLOW  |  REALTOR.COM  |  REDFIN | TRULIA

02

Photography

We provide professional real estate photography to our clients because we understand the power of a first impression. High-quality images attract potential buyers, showcasing your property's unique features while sparking emotional connections. Our professional photographs transform spaces into captivating visuals, highlighting the potential and possibilities of your property.  We utilize mulitple types of photography to catch your home in its best light and from its best angle.

Daytime Shoot

A daytime shoot is a photography session conducted during the day. This is a standard offering included in most realtor's listing services. It utilizes natural light to capture the property in its most genuine and appealing state.

Staged living room with a gray sectional, vaulted wood ceiling, tall windows, and fireplace. Dining room with a brick fireplace, wood table, and large arched opening. Open-plan kitchen with a stone island, light wood floors, and large windows overlooking trees. Open-plan kitchen and dining area with a vaulted ceiling, stainless steel appliances, and sliding doors to a patio. Two-story home beyond a spacious backyard lawn, with a patio, basketball hoop, and soccer goal. Furnished attic bedroom with a gray bed, sloped ceiling, and hardwood floors. Modern kitchen with a navy island, three bar stools, stainless steel appliances, and adjoining dining area. Open wooden front door reveals a brick porch and a bright living room with large windows. Furnished bedroom with a large bed, vaulted ceiling, exposed beam, and high windows. Bright living room with a white fireplace, pale seating, and large windows overlooking greenery. Bright bedroom with olive-green bedding, a cushioned window bench, and sunlight across light wood floors. Bright dining room with a white table, sculptural chandelier, and sliding doors to a balcony. Modern two-story home with a glass garage door and landscaped driveway. Staged bedroom with a large bed, built-in shelving, and armchairs beside broad windows. Modern bathroom with a marble walk-in shower and light wood double vanity. Staged dining room with a white table, sculptural chandelier, and sliding doors overlooking a patio and ocean glimpse. Open-plan kitchen and dining area with vaulted ceilings, a large island, and sliding doors to leafy views. Raised brown house with a red front door, white garage, and landscaped front steps. Bathroom with a double-sink vanity, dark wood drawers, marble countertop, and two mirrors. Furnished living room with a vaulted wood ceiling, skylight, and sliding doors to a balcony. Staged bedroom with teal walls, two beds, and a window-side seating nook. Staged bedroom with exposed wood beams and expansive windows overlooking green hills. Open-plan kitchen and dining area with a large island, wood table, and soaring ceilings. Staged living room with dark wood wainscoting, neutral seating, and a stained-glass window. Bathroom with a double wood-look vanity, matching mirrors, and a glass-enclosed tub and shower. Bright sitting area with an exposed wood ceiling and a large window overlooking rolling hills.

Night Time Shoot

In addition to daytime photography, we offer nighttime or twilight photography as part of our services. This type of photography captures the property during the evening or just after sunset, utilizing lighting techniques to create a unique and visually striking effect. Twilight photos are captivating images that differentiate your property. The enchanting atmosphere evokes emotions and helps potential buyers envision themselves living there. Most importantly, listings with twilight photography receive higher click-through rates and longer viewing times. It makes every property more memorable and desirable in a competitive market.

Modern two-story home with a glass balcony and outdoor seating at dusk. Gray two-story home with dormer windows, a covered porch, and a brick-framed garage at dusk. Modern two-story home with an illuminated garage and landscaped grounds at dusk. Home’s illuminated rear exterior with a stone patio and furnished backyard at dusk. White house with brick facade, red front door, broad entry staircase, and attached garage at dusk. Modern two-story home with multiple balconies and a garage, warmly lit at dusk. Teal two-story home at dusk, with a furnished balcony and warmly lit windows above a brick courtyard. San Francisco Bay Bridge and shoreline lights beneath a vivid pink dusk sky. Rear exterior of a home with a raised deck and landscaped backyard at dusk. Elevated modern home with a lit deck, framed by mature trees and stone garden steps at dusk.

Aerial Shoot

We also employ aerial photography to capture unique perspectives of properties that are not easily visible from the ground. Some features, such as expansive landscapes, architectural details, or waterfront access are best showcased from above. This is especially true for hillside homes. Photography from the sky helps provides a comprehensive view that showcases the entire property and its surroundings and it adds a wow factor and helps your listing stand out among others.

Hillside homes and winding streets viewed from above at sunset. Aerial view of a home and landscaped backyard highlighted among neighboring properties. Aerial view of an Oakland neighborhood beside the bay, with parks and distant hills. Wood-sided home with illuminated windows and two elevated decks nestled among trees. Aerial view of a home with rooftop solar panels and a backyard patio and lawn. Aerial view of a modern home with glowing windows, landscaped grounds, and a curved driveway. Aerial view of Lake Merritt and downtown Oakland, with the bay in the distance.

03

Videography

We incorporate video marketing into every home we sell because it surpasses other marketing avenues in terms of engagement and captivation. Videos possess a unique ability to connect with potential buyers in a way that photography alone cannot achieve. By integrating both long and short video formats into our comprehensive marketing plans, we extend the visibility of each home far beyond the MLS.

We take great pride in crafting videos that go beyond mere visuals and truly convey the essence of a home. For us, video marketing is not just about including a video in your marketing package; it's about effectively using video to narrate your home's story and resonate with the most likely consumers.

 

View More Videos

Shorts, Reels and Stories

The rise of short format videos in real estate marketing can be attributed to their ability to capture attention, deliver visual appeal, cater to mobile consumption, facilitate storytelling, and leverage social media algorithms. We incorporate shorts into your marketing because doing so expands the audience for your home in a way no other marketing can.

Example 1      Example 2     Example 3     Example 4

04

Digital Marketing

PROPERTY WEBSITE  |  MATTERPORT TOUR | FLOOR PLANS  |  SOCIAL MEDIA 

Our marketing includes an individual website for your property where buyers can tour the home virtually. We also provide professionally designed floor plans, giving shoppers a clear understanding of the home's layout. Next, we create engaging and organic social media content to drive traffic to these online formats of your home details.

 

View Website Example
California 24 real estate marketing brochure featuring a home at 110 Sonas Drive. secondary

05

Print Marketing

FLYERS  |  POSTCARDS  |  INVITATIONS  | PRINT ADS

In an age dominated by digital media, print marketing remains a cornerstone in real estate advertising. We leverage the tangible impact of print materials like flyers, postcards, open house invitations, and paper ads to complement our digital strategies.

Adults mingle at a networking event, wearing lanyards and holding drinks.

06

Agent Networking

🢡 Office Meeting Announcement
🢡 Top Agent Network Broadcast
🢡 Oakland/Berkeley Association of Realtors
🢡 Contra Costa Association of Realtors

A green home with two women holding an “Open Sunday” sign behind a white picket fence.

07

Open Houses

🢡 Catered Neighbor Open House
🢡 Sunday Open Houses
🢡 Broker Tours

Work With Us

We help clients sell and buy real estate. We’re friendly, reputable, and experienced. Get started by scheduling an online or in-person meeting.

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